Close premium boat sales in the $50,000 to $250,000 range and package them with the electronics, lithium batteries, and accessories the customer actually wants, measured by units sold, gross profit, and add-on attach rate. Build a written 30, 60, and 90 day market-development plan within the first 30 days, naming the specific people, organizations, and events (including Raymond's Thursday business breakfast group and boat shows) that will produce qualified buyers, measured by owner sign-off on the plan.