What Success Looks Like: Within the first 12-18 months, the Digital Marketing Specialist will have achieved the following: High-Impact Digital Campaigns: Consistent execution of digital campaigns that drive increased website traffic, engagement, and qualified lead generation Measurable Performance: Clear reporting and optimization of digital marketing efforts with demonstrated improvements in ROI and conversion metrics Strong Channel Execution: Well-managed social media, email, paid media, and SEO programs that support brand visibility and growth objectives Cross-Team Collaboration: Effective partnership with marketing, sales, and external partners to deliver cohesive and timely campaigns Continuous Improvement: Active use of data and insights to test, learn, and refine digital strategies in a changing digital landscape. Requirements Bachelor's degree in Marketing, Digital Media, or a related field 5-7+ years of experience in digital marketing or advertising Strong understanding of digital channels, tools, and best practices Hands-on experience with SEO, lead generation, email marketing, and paid media Proficiency with web analytics and social media platforms Excellent analytical, communication, and project management skills Ability to collaborate across teams and manage multiple initiatives simultaneously Professional services or B2B experience preferred Why Alexander Group?