Responsibilities Community Management & Engagement Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities Ensure consistency in community voice, responsiveness, and experience across all touchpoints Use feedback loops from the community to influence product, content, and marketing decisions Drive positive brand sentiment and thoughtful, community-led virality through authentic engagement and relationship building Ambassador & Loyalty Community Leadership Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement Develop strategy and communication cadence to keep the ambassador community engaged and activated Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives IRL Activations & Events Design and deliver community first activations, including surprise and delight moments and IRL experiences Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships Manage all audience sampling and community requests, including milestone moments (graduations, weddings) and trend led cultural opportunities Act as a key brand representative and "friend" of the community, embodying poppi's values and tone across all in person and online interactions People Management Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support Delegate effectively to scale community operations while maintaining consistency and quality Build team capability alongside personal output, supporting growth in both Cross-Functional Collaboration Partner with marketing, social, and brand teams to ensure community insight is embedded into broader campaigns and storytelling Support crisis management and real time response handling on social platforms as needed Collaborate with the social media team to align community voice with broader content and brand strategy Compensation and Benefits: The expected compensation range for this position is between $73,400 - $122,850. This role owns day to day engagement with our 2M+ social community, leads our 90K+ member TYB ambassador program, and delivers community led activations from real world events to surprise and delight moments that deepen emotional connection and drive positive brand sentiment.