The Senior Assistant Director of Web Content brings expertise in content strategy, UX writing, search engine optimization, and digital audience engagement to the marketing team, ensuring that the University's web presence effectively serves prospective students, current students, alumni, and other key audiences. The Senior Assistant Director of Web Content is the University's lead digital content strategist, responsible for developing and executing a comprehensive web content strategy that advances enrollment marketing, brand awareness, and institutional communications goals across the University's digital presence.