The role will be responsible for developing, managing, and ultimately executing all patient-facing elements of the launch This includes all facets of launch readiness planning, including but not limited to: strategy, positioning, segmentation, messaging, creative campaign development/testing, asset development, media, and budget planning/management. This role is critical to shaping the brand’s entry into the migraine space and will key in the development and execution of a comprehensive patient marketing strategy that positions Dysport for success in a competitive and evolving market.