A working demand system, live on day one: a segmented ICP with defined target accounts, a working funnel, hard unit economics guardrails governing every channel investment, a standing experimentation cadence, AI embedded across research, content, campaign operations, and reporting, and a full measurement stack culminating in board-level reporting you will own. This position oversees the Marketing Team, including two demand generation teams: Direct and Customer, and owns all event budgets, logistics, and general event management, including oversight of our events vendor relationship.