p>PREFERRED QUALIFICATIONS: Experience in CPG, food & beverage, specialty retail, premium lifestyle, wellness, or direct-to-consumer Ecommerce Experience with Klaviyo, GA4, Ecommerce platforms (Shopify), affiliate platforms, paid social platforms (Meta, TikTok), direct mail/catalogue programs, and reporting tools Experience with customer segmentation, lifecycle marketing, retention analysis, attribution, forecasting, and promotional performance analysis Familiarity with A/B testing, conversion rate optimization, landing page strategy, and Ecommerce merchandising principles Experience working with both internal creative teams and external marketing agencies.
Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and Commerce teams to ensure campaigns are clearly planned and effectively executed Provide clear direction to Creative partners on campaign needs, paid social testing priorities, email assets, promotional messaging, catalogue needs, and lifecycle content Serve as a collaborative leader who aligns teams around shared goals, improves visibility across projects, and drives accountability for results.