Jersey City, New Jersey, United States, New Jersey30+ days ago
The scope of the role requires a broad and deep knowledge of all the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, influencer marketing, and innovation/new product development. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with Digital marketing and ecommerce team to build winning assortments, SEO strategies, best in class PDPs, etc.