p>• Develop clear, differentiated positioning, value propositions and USPs for specific segments grounded in customer needs, market insight and competitive context • Come up and execute cross-channel campaigns to generate demand or engage the existing customers/prospects • Design sales-led campaigns and plays that support outbound activity, account targeting and large deal conversion • Create and maintain high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, battlecards and sector-specific materials • Partner closely with Commercial teams to understand objections, friction points and conversion challenges, and address them through stronger positioning and messaging • Support sales teams in unlocking larger opportunities through clearer narratives, proof points and tailored stories • Work with Growth, paid and content specialists to define what should be communicated, to whom and why, while allowing specialists to own channel execution • Collaborate with Commercial, Credit, Compliance and Legal to ensure messaging is accurate, credible and commercially effective • Continuously refine positioning, campaigns and enablement based on performance data, market trends and sales feedback • Provide on-the-ground support to the events team, contributing to the planning and delivery of client events and conferences. • 5+ years experience in product marketing or commercial marketing within B2B, fintech or financial services • Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products • Experience working closely with sales teams to support commercial performance • Confidence shaping campaign strategy and marketing narratives, even when execution sits with others • Ability to translate complex products and markets into clear, compelling stories • Strategic thinker with strong commercial judgement • Comfortable working close to revenue and commercial decision-making • Strong stakeholder management across Sales, Product, Growth and Compliance.