What You'll AccomplishField Event Strategy & PlanningOwn the strategic planning of field events — including event type, timing, format, audience, goals, and success metrics, developed in close partnership with regional sales leadershipLead communication and alignment with field sales teams on attendee strategy, pipeline targets, and ownership of outcomesOwn all customer‑facing communications tied to field events: invitations, nurture sequences, reminder cadences, and post‑event follow‑upPartner Marketing & SponsorshipsManage all partnership events end‑to‑end, including sponsorship deliverables, logistics, communications, and internal coordinationBuild and maintain strong relationships with key partners, agency networks, and industry associations across the UK and EuropeDevelop co‑marketing initiatives with partners that drive joint pipeline and brand visibility in target marketsEvent Execution & Cross‑Functional CollaborationPartner closely with the Event Marketing team on logistics, production, operations, and on‑site experience executionCollaborate with Product Marketing and Content on event programming ensuring speakers, sessions, and content are tailored to target industries, accounts, and audiences, and aligned to each event's business objectivesABM & Pipeline ImpactDrive an ABM‑led approach to field campaigns, prioritizing high‑value target accounts, key customer relationships, and critical pipeline opportunitiesTrack and report on event performance, pipeline contribution, and KPI achievement in partnership with sales and marketing stakeholdersYour Expertise5+ years of experience in field marketing, event marketing, or integrated marketing in a B2B SaaS or technology companyDemonstrated track record of planning and executing field and partner events that generate measurable pipelineExperience managing partner or sponsorship programs, including deliverable tracking and joint go‑to‑market planningStrong project management skills with the ability to run multiple programs simultaneously without dropping detailsExperience developing event content strategies and working with Product Marketing or Content teams on messaging, speakers, and programmingFamiliarity with ABM methodology and a bias toward targeting the right accounts, not just filling seatsExcellent communicator, comfortable presenting to and aligning with senior sales stakeholdersComfort with data, you can pull reports, interpret pipeline metrics, and make decisions from themComfortable working from our office in Shoreditch 2 days a weekNice to HavesExperience working on both sides of the Atlantic — navigating a US‑headquartered company while owning a regional programFamiliarity with the retail, ecommerce, or D2C brand landscapeBackground in partner or channel marketing at a SaaS companyAt Attentive, we know that our Company's strength lies in the diversity of our employees. You'll sit within our Global Events & Partner Marketing team, working closely with sales leadership, Product Marketing, Content, and the Event Marketing team to drive pipeline and deepen relationships with priority accounts and partners.