Creve Coeur, MO8 days ago
p>YOUR TASKS AND RESPONSIBILITIES. The primary responsibilities of this role are to:
- Develop and execute integrated marketing communication strategies that deliver a consistent, compelling experience across all customer touchpoints;
- Create scalable approaches that enable personalized engagement across local markets and segments;
- Partner with cross‑functional teams to translate customer‑centric strategy into clear, actionable marketing plans and programs;
- Support field teams and partners with tools, messaging, and resources that enable effective, relationship‑based customer engagement;
- Build and manage always‑on communication channels (such as CRM, email, and text) to deliver timely, relevant, and insight‑driven messaging;
- Increase focus on direct customer engagement while optimizing the role of paid media within the broader communication mix;
- Use data and insights to continuously improve personalization, relevance, and performance across communications;
- Set priorities and lead the development of annual and ongoing marketing plans in close collaboration with marketing, customer experience, product, and sales teams;
- Coordinate key marketing communication activities, including digital, content, and field communications, to ensure aligned execution;
- Manage relationships with external agencies and partners, overseeing budgets and allocating resources to maximize impact and efficiency;
- Ensure marketing investments align with business priorities and deliver measurable results in customer engagement and demand generation;
- Define and track key performance metrics, partner with analytics teams to generate insights, and lead post‑campaign evaluations to optimize future strategies.#.
The CX Marketing Communications coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects; applies various communication strategies to create a positive impression, raise awareness, and encourage engagement from your target audiences; develop and coordinate multimedia packages, including brochures, videos, and point-of-purchase displays, while leveraging sponsorships, events, and sales promotions to create a strong, customer‑first experience; maximize the impact of advertising campaigns by optimizing customer touchpoint strategies across diverse media so you build deeper, more meaningful relationships with customers beyond traditional paid media; identify target audiences and analyze their characteristics and media habits to determine the best communication methods; design media plans aligned with company objectives and evaluate the effectiveness of campaigns and media investments to ensure successful brand positioning and sustainable business growth.