What You'll DoServe as the practice's primary point of contact with our outside digital marketing company and other marketing vendorsEvaluate vendor invoices, contracts, proposals, and performance reports to verify pricing is competitive and that services delivered align with agreed-upon terms and expected outcomesMonitor and evaluate website SEO, Google Ads campaigns, including keyword selection, bidding strategy, ad spend, and cost per lead and per new patientRecommend how the marketing budget should be allocated across services, Google Ads, keywords, and other channels, and adjust based on resultsAnalyze service line volume and growth potential to identify the practice's highest-value services, and develop targeted marketing strategies to promote themDevelop marketing and outreach materials that position Florida ENT & Allergy as an employer of choice for physicians and providers who may be interested in joining our groupSupport digital marketing, social media, website content, online reputation, and brand initiativesCreate and update marketing materials, flyers, presentations, graphics, signage, and other visual communicationsSupport marketing for new office openings and service line launchesMaintain a consistent brand across all locationsBuild and maintain spreadsheets, reports, and dashboards that track marketing spend, return on investment, and performanceAnalyze data to identify trends and opportunities that improve marketing performance and patient growthHelp identify and implement technology, AI, and process-improvement solutions that increase efficiencyWork closely with the Practice Development Coordinator and the Operations Director to align marketing efforts with organizational prioritiesWhat We're Looking ForStrong business acumen and comfort discussing budgets, contracts, and return on investmentConfident, professional communicator who can negotiate and hold vendors accountableAnalytical and comfortable working with dataHighly proficient in Microsoft ExcelCreative and comfortable with graphic design, Canva, AI platformsOrganized and detail-oriented, able to manage multiple projects and competing prioritiesTechnology-savvy and quick to learn new systemsAble to work independently while collaborating with leadership and team membersTakes initiative and sees problems as opportunitiesSkills & ExperienceExperience or proficiency in the following is highly valued:Google Ads and paid search management (keywords, bidding, budgeting, conversion tracking)Google Analytics and digital marketing reportingManaging agency or vendor relationships and marketing budgetsMicrosoft Excel, including formulas, reporting, data analysis, and dashboardsMicrosoft Office and Google WorkspaceGraphic design and visual content creationWebsite and social media platformsOnline reputation managementCRM or healthcare software systemsAI and technology toolsHealthcare or medical practice experience is a plus. As Florida ENT & Allergy continues to expand, the responsibilities of this role may evolve, with opportunities to take on larger projects, work more closely with leadership, and grow into areas of greater responsibility.