You will be responsible for implementing the voice of the firm: Write/create content, post the thought leadership our partners publish, the LinkedIn presence that reaches founders of current and potential clients, CEOs, private equity sponsors, and deal intermediaries, and the campaign execution that turns that attention into qualified conversations. You will work with senior staff, mine their experience for insights, and translate technical corporate finance - M&A, working capital pegs, EBITDA adjustments, FP&A, LOI-to-close dynamics, 13-week cash flow - into content a founder actually wants to read.