Shopify, Amazon, TikTok Shop, QVC and retail each report revenue, refunds, fees and payouts differently, and you make them agree: one gross to net waterfall per brand, one daily revenue number the CEO, finance and media buyers all trust, and channel payouts that tie to the bank. 6 months: order to cash SOPs exist for every channel, unreconciled revenue differences sit at zero at close, two recurring reports run materially faster, and the business trusts one revenue number.