RESPONSIBILITIES The Day-to-Day: Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward Enhance existing analytics processes by recommending new tools, methodologies, and best practices Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms. • Bachelor's degree in a technical field (Math, STEM, Economics, Statistics, etc.) • 7+ years of analytics experience, preferably with a focus on digital customer analytics • Minimum 5 years of experience in SQL (required) • Experience in A/B testing methodologies and best practices, especially on a digital platform • Experience in AI/Technology enablement and data QA preferred • Strong communication skills - be able to effectively communicate complex analytics to non-technical stakeholders • Technically proficient with digital analytics platforms (e.g.