3. Collect ana analyze data on customer demographics and segment clients based on demographics, geographic location, financial status, and needs to refine targeting strategies; 4. Support lead-generation initiatives by analyzing performance metrics of referral partnerships, digital ads, and other lead-capture strategies using Salesforce. 1. Conduct comprehensive market research and strategy to understand mortgage industry trends and competitor positioning; 2. Analyze digital marketing metrics, including website traffic, conversion rates, and ad performance, to support data-driven decision-making using Salesforce, Google Analytics, Yelp advertising.