Develop, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop messages and value propositions for integrated programs and campaigns. Qualifications/Skills and Competencies Experience: Experience must include five (5) years involving each of the following: Strategic Marketing Planning; Integrated Campaign Development (Digital, Social, Events, PR) including budget responsibility; Brand Positioning and Messaging Strategy; Start-up incubation, SAP processes for new product launches; Sales Enablement & Go-to-Market Content; and.