Own the global ARR and bookings forecast — Lead the bookings and ARR forecast across all regions, products, and segments; own the ARR bridge (new logo, expansion, cross-sell, churn, contraction); manage weekly pipeline reviews, monthly forecast calls, and quarterly commit rhythms with the CRO and regional sales leaders; ensure forecast accuracy and early risk visibility. Drive sales and marketing ROI analysis — Build the analytical frameworks to measure GTM efficiency—CAC, CAC payback, LTV, LTV:CAC, marketing-sourced pipeline ROI, sales rep productivity, and channel/segment profitability; identify where dollars work harder and recommend reallocation; present findings to the executive team and Board.