This role collaborates with Customer Account Managers, Commercial Development, Brand Marketing, and Category/Shopper Insights to build brand and category level (multi-brand) Retail Marketing strategies which ensure an optimized Path to Purchase through retail digital media, in-store media, and promotions. + Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media COE, Retail Media Network, creative and media agency partners and to maximize the shopper investment.