The senior multimedia manager, in close collaboration with the college integrated marketing director, creates and overseas the execution of multimedia stories for the college's primary audiences, including but not limited to, prospective students and their families, alumni and donors, key college stakeholders, and enrolled students, faculty and staff. Analyzes and creates reports to share with college leadership to inform how social media is helping the organization communicate with and engage its key constituents, to include prospective students and families, alumni, faculty and staff, business leaders, and other business college deans and directors.