This role guides repeatable operating models for intake, prioritization, experimental design, campaign planning, journey coordination, channel alignment, launch readiness, and post-launch learning across student-facing engagement touchpoints, including email, texting, in-app notifications, chats, and other emerging channels. It is a lead individual contributor role on the Student Journey Measurement team responsible for providing functional leadership, subject matter expertise, and cross-functional coordination to advance processes, systemic campaigns, and experience design practices that create a more cohesive student journey across WGU.