The General Manager operates as the leader of a regional business unit and is accountable for the entire value chain, including safety, quality, manufacturing, supply chain, product strategy, pricing, dealer and builder performance, digital merchandising, marketing effectiveness, customer experience, and profitability. Working cross-functionally with enterprise operations, sales, marketing, engineering, finance, human resources, and product development teams, the General Manager drives sustainable growth, market share expansion, operational excellence, and superior financial results.