Lead Generation: Plan and run campaigns across paid ads, email, social, website, and SEO that generate quality leads for Guest Retreats and Forest Home programs Lead Quality: Focus on leads that are a good fit and likely to book or register, not just lead volume, using feedback from the sales team Audience Growth: Identify and reach new audiences, such as churches, ministries, schools, homeschool groups, and families who have not yet experienced Forest Home Lead Capture: Create and improve landing pages, forms, and offers that turn website visitors and ad clicks into inquiries and registrations Lead Handoff: Make sure every lead is captured in HubSpot and routed to the right sales team member quickly Paid Advertising: Work with outsourced vendors on Meta ads and Google search ads, reviewing targeting, creative, and results to improve lead quality and cost per lead. Working under the direction of the Senior Director of Sales & Marketing, this role is expected to: Generate a steady flow of quality leads for Guest Retreats and Forest Home programs Broaden Forest Home's reach to new families, churches, and groups Coordinate and execute marketing plans for each program and Guest Retreats with lead and registration goals in mind Steward Forest Home's brand so every piece of content, graphic, and message is consistent and on-mission Track, analyze, and report lead volume, lead quality, and marketing performance across paid ads, website, SEO, and email Manage day-to-day work with outsourced agencies and vendors, holding them to deadlines, budgets, and lead goals Partner closely with sales so leads are handed off quickly and followed up well Reflect Forest Home's mission, values, and Christ-centered culture in every interaction and internal partnership.