Atlanta, Georgia30+ days ago
p/>Qualifications:
A bachelor's degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration, or a related degree/field is required, along with one year of related experience which includes working with paid digital advertising campaigns; writing content with a marketing voice for a variety of audiences with the ability to adhere to writing styles/rules (such as AP style); conducting keyword research for a variety of audiences; writing content optimized for search engine visibility; identifying and reporting on key digital marketing and website performance metrics; coordinating and collaborating with writers, photographers, etc., to develop and produce content, assets, artwork, and deliverables; coordinating multiple details and deadlines simultaneously, with accuracy and urgency.
Responsibilities:
Under the direct supervision of the Digital Marketing Strategist, the Marketing Specialist, Digital Services will play a key role in implementation of digital marketing strategies that generate leads and drive engagement for a variety of prospective student audiences and University stakeholders.
Reporting to the Director of Marketing, the Senior Manager, Marketing will lead execution across brand strategy, digital and social marketing, e-commerce, advertising, dealer development, product launches, and experiential events, helping bring compelling product stories to market while supporting revenue growth and channel performance. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks.