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Brand Manager

Manages the creation, curation, and distribution of compelling content across digital and print platforms to engage members and support organizational goals. Work closely with communications, digital, creative, and membership teams to ensure cohesive storytelling and messaging.

Salary

KBSkills

ACTIVE

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Manager, Brand and Content Marketing US-MI-Lansing Job ID: 2025-7901 Type: Regular Full-Time # of Openings: 1 Category: Marketing Farm Bureau Center Overview Manager, Brand and Content Marketing ObjectiveLeads the development and execution of content marketing strategies that elevate and promote the Michigan Farm Bureau brand. Manages the creation, curation, and distribution of compelling content across digital and print platforms to engage members and support organizational goals. Analyzes content performance, brand perception, and audience trends to refine messaging and optimize outreach. Collaborates with management and internal teams to align marketing content with strategic priorities and member interests. Ensures all content initiatives reinforce the organization’s mission, voice, and public image. Responsibilities Manager, Brand and Content Marketing ResponsibilitiesDevelop and execute a comprehensive content marketing strategy aligned with organizational goals. Maintain and evolve brand voice and messaging across all touchpoints to ensure consistency and clarity. Collaborate with the Manager of Print & Digital Design to help oversee brand standards and ensure visual and verbal consistency in all internal and external communications. Coordinate with internal stakeholders to support content needs for campaigns, events, and initiatives. Use data and analytics tools to evaluate content performance, identify trends, and adjust strategy accordingly. Work closely with communications, digital, creative, and membership teams to ensure cohesive storytelling and messaging. Serve as strategic advisor on content and brand best practices to internal partners and leadership. Oversee a content calendar and manage editorial workflow across teams and platforms. Qualifications Manager, Brand and Content Marketing Qualifications RequiredBachelor's degree required, or equivalent experience may be considered. Minimum three years of management experience required. Ability to work effectively with staff, agents, managers, vendors, and Farm Bureau leadership required. Must possess a valid driver license with an acceptable driving record. PreferredDatabase and Customer Relationship Management System experience preferred. Note Farm Bureau offers a full benefit package including medical, dental, vision, and 401K. PM19 All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Compensation details: 88986-111233 Yearly Salary PId92973afe809-25401-37913037

Michigan Farm Bureau

Manager, Brand and Content Marketing

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payPeriod

currency

Best Practices

Brand Management

Brand Marketing (Branding)

Brand Messaging

Business Strategy

Calendar Management

Campaigns

Content Delivery/Distribution

Content Development

Content Management

Custom Media

Customer Relationship Management (CRM) Systems

Data Analysis

Driver's License

Graphic Design

Leadership

Marketing Objectives

Marketing Strategy

Multiplatform/Cross-Platform

Performance Analysis

Storytelling

Trend Analysis

JobTarget

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