Proven experience establishing email governance and scalable workflows, with strong knowledge of deliverability, testing methodologies (A/B and multivariate), and performance optimization · Experience leveraging marketing platforms (e.g., Salesforce Marketing Cloud), GA4, and analytics tools to drive data-informed decision-making. Deep expertise in Salesforce Marketing Cloud, with hands-on proficiency with journey builder, automation studio, and contact builder, as well as audience segmentation, journey builds, and campaign strategy.