Barnes & Noble EducationNewStudent CMO (Campus Marketing Officer – Marketing Intern) Barnes & Noble EducationStudent CMO (Campus Marketing Officer – Marketing Intern)NEW ORLEANS, LAThe Tulane University campus bookstore is looking for a driven undergraduate student to join our team as a Student CMO (Campus Marketing Officer – Marketing Intern) for the 2026–2027 academic year. This is more than an internship — it’s a chance to build your portfolio, gain hands-on marketing experience, collaborate with campus leaders, and make a visible impact on student life at Tulane University.
Barnes & Noble Education, Inc.Student CMO (Campus Marketing Officer – Marketing Intern) Barnes & Noble Education, Inc.Student CMO (Campus Marketing Officer – Marketing Intern)NEW ORLEANS, LouisianaTemporaryThe Tulane University campus bookstore is looking for a driven undergraduate student to join our team as a Student CMO (Campus Marketing Officer – Marketing Intern) for the 2026–2027 academic year. Qualifications: This is more than an internship — it’s a chance to build your portfolio, gain hands-on marketing experience, collaborate with campus leaders, and make a visible impact on student life at Tulane University.
C-4 AnalyticsNewAutomotive Digital Marketing Sales Executive (REMOTE) C-4 AnalyticsAutomotive Digital Marketing Sales Executive (REMOTE)New Orleans, LARemoteFull timeOur Automotive Digital Marketing Sales Executives often challenge our prospects with new ideas and ways in which our portfolio of analytics-driven digital marketing services will lead to growth and increased revenue. Must have experience prospecting through cold calls and emails in a high-volume sales environment, with a proven ability to maintain consistent daily outreach activity—including calls, presentations, proposals, and timely follow-ups.
tasc PerformanceNewDigital Marketing Intern - Summer 2026 tasc PerformanceDigital Marketing Intern - Summer 2026New Orleans, LAThis internship is an opportunity to gain hands-on experience across social media, influencer partnerships, content creation, and brand marketing while working closely with the tasc Marketing Team. You’ll leave this internship with real-world marketing experience, a deeper understanding of brand storytelling, and a behind-the-scenes look at how a lifestyle apparel brand comes to life every day.
NoGigiddyAffiliate Marketing Coordinator NoGigiddyAffiliate Marketing CoordinatorNew Orleans, LARemote$37,440–$54,080As an Affiliate Marketing Coordinator, you'll manage our partner relationships, track performance across CPA networks, and help optimize campaigns that drive real results. We connect our community with real earning opportunities — remote jobs, surveys, gig platforms, and financial tools — all in one place, free to access, no gatekeeping.
MaximusAssociate Media Buyer - Recruitment Marketing MaximusAssociate Media Buyer - Recruitment MarketingNew Orleans, LARemoteFull timeThe six-month time in position rule can be waived for CCO employees under the following circumstances: employees who were in an acting role and have returned to their home base position, employees who are currently in an acting/limited-service role applying to the same role that is RFT, employees who were unable to return to a homebase position at the end of their acting role, or limited-service employees that are unable to secure a lateral or promotional position for continued employment at the end of their limited assignment. Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment.
Hollywood Casino Gulf CoastMarketing Specialist Hollywood Casino Gulf CoastMarketing SpecialistBay St Louis, MississippiAV duties include but are not limited to the setup, operation, adjustments, service and repair of digital displays, televisions, sound and lighting equipment, video monitors, projectors, wire and cable, and related equipment for concerts, presentations, promotions, or any other property events. We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.
Choice Financial GroupNewLicensed Insurance Agent - Sales & Marketing Choice Financial GroupLicensed Insurance Agent - Sales & MarketingMetairie, LAThe Licensed Insurance Agent - Sales & Marketing is responsible for marketing and servicing a well-established commercial lines book of business while driving new business opportunities. This role combines strong marketing expertise, carrier relationship management, and client servicing with a focus on delivering optimal insurance solutions.
CHOICE FINANCIAL GROUP LLCLicensed Insurance Agent - Sales & Marketing CHOICE FINANCIAL GROUP LLCLicensed Insurance Agent - Sales & MarketingMetairie, LA$90,000–$90,000 / yearThe Licensed Insurance Agent - Sales & Marketing is responsible for marketing and servicing a well-established commercial lines book of business while driving new business opportunities. This role combines strong marketing expertise, carrier relationship management, and client servicing with a focus on delivering optimal insurance solutions.
Boomtown New OrleansNewMarketing Specialist - Part Time Boomtown New OrleansMarketing Specialist - Part TimeHarvey, Louisiana
Cumulus Media New Holdings Inc.Digital Sales Manager Cumulus Media New Holdings Inc.Digital Sales ManagerNew Orleans, Louisiana$72,000–$90,000 / yearCumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.
Audacy IncAccount Executive Audacy IncAccount Executivenew orleans, LAResponsibilities What You''ll Do: Contact prospective customers Maintain account lists while soliciting new business Prepare promotional plans, sales literature, and advertising proposals Develop and maintain relationships with clients by providing top quality service Investigate and resolve customer problems Communicate with other departments to assure quality service in placing orders and arranging promotional events Attend sales meetings, training sessions, and client remotes Performs all other tasks perceived, assigned, and/or required that contribute to the smooth running of the department and to the achievement of departmental and station goals Qualifications More About You: Required & Preferred: Experience in Sales, Sales Marketing, Account Management or Digital Marketing Bachelor''s degree strongly preferred Basic understanding of advertising and marketing including digital, audio, and interactive A creative mind to put together unique campaigns focused on solving client needs Strong problem solving skills - you''re someone who identifies a problem as an opportunity to develop business Proficiency in MS Office Programs including Word, Outlook, Excel and PowerPoint A positive attitude and a desire to continuously grow your income Detail Oriented Organized Self-motivated with the ability to work independently and collaboratively A valid driver''s license, satisfactory completion of a motor vehicle record check, and, if the position requires the use of applicant''s own vehicle, proof of insurance, is required Important Notes: Please be aware that Audacy will never ask you to send money at any point during the hiring process. including the broad reach of broadcast radio, internet radio plus targeted digital solutions, with killer lifestyle events and e-commerce We give our sales team the resources and support they need to be successful and earn a great income You have the opportunity to make a difference for your clients and their businesses You will be surrounded by other creative, collaborative, high energy people, we are a trusted partner to our communities, businesses and brands; creating integrated campaigns and events, with deep fan engagement and community resonance.
PricewaterhouseCoopers LLPAnthropic Alliance Manager PricewaterhouseCoopers LLPAnthropic Alliance ManagerNew Orleans, LA$73,500–$212,280 / yearDemonstrate extensive abilities and/or a proven record of success as a team leader managing full alliance lifecycle activities to to support the growth of strategic Alliance partnerships that deliver long term value and revenue, such as: Act as primary contact between PwC and alliance partners, ensuring communication, alignment, and joint opportunity identification; Support senior executive and account team interactions, including reviews, planning sessions, demand generation, and pursuits; Collaborate with sales, GTM, and product teams to develop joint business strategies and go-to-market plans; Identify new areas of collaboration and participate in annual and ongoing strategic planning with leaders; Build and maintain strong relationships with alliance stakeholders by understanding structures, priorities, and dynamics; Maintain relationship maps, assess strengths and weaknesses, and create actionable plans; Collaborate with marketing teams to execute joint marketing and demand generation activities; Drive demand generation initiatives to enhance visibility, build pipelines, and advance deals; Participate in alliance cadences and coordinate sales QBRs, webinars, conferences, and client events; Track and report campaign effectiveness and ROI to leadership; Collaborate with Sector and Account teams for coordinated alliance strategy execution; Align alliance plans with sector and account priorities, influencing strategies effectively; Plan and deliver enablement sessions to enhance stakeholder understanding of offerings; Create and deliver tailored enablement materials to strengthen joint solution delivery; Track and report key performance metrics including pipeline, revenue, and initiative effectiveness; Demonstrate in-depth understanding of the advisory and consultancy landscape; Integrate partnerships as a GTM lever to drive partner revenue goals; Build and nurture win-win alliance relationships through networking and influence management; Communicate credibly with strong organizational and project management skills; Apply consultative and interpersonal skills to build trusted C-level relationships and drive results; Prepare complex written materials and deliver executive-level communications; Lead cross-functional teams and drive complex, large-scale initiatives; Utilize Microsoft Office Suite (Excel, PowerPoint) and CRM systems (Salesforce); Synthesize large data sets into actionable insights for strategic planning; Apply strong organizational skills and attention to detail with a results-driven mindset; Travel up to 30% as required; and, Travel internationally when needed. As our Alliances grow, this role will drive relationship strength, PwC value propositions, strategic direction, and pipeline progression, while coordinating with Alliance Point Partners to ensure cohesive strategy and execution.
Audacy, Inc.Account Executive Audacy, Inc.Account ExecutiveNew Orleans, LouisianaWith access to a portfolio that includes Amazing brands like: WWL 105.3 - New Orleans News Talk Sports station; Magic 101.9- New Orleans Adult Contemporary station; Bayou 95.7 - New Orleans only Classic Rock station; B97 - New Orleans’s New Hit Music; Hot 92.9- New Orleans’s Classic R&B station; and a diverse portfolio of digital assets and killer events, you will become vital piece of the puzzle for your client’s marketing needs. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.
Cox CommunicationsNewAgent Channel Manager (Cox Business) Cox CommunicationsAgent Channel Manager (Cox Business)Metairie, LA$99,800–$149,600 / yearProactively manage large channel partner sold customers including quarterly business reviews, account growth plans, customer and partner education, collaboration with Service Management, Complex Billing SME, Sales Engineering and Executive Leadership. Collaborates across Sales Engineering, Marketing, Sales Support, Alliances and Partnerships, Channel Development Managers, Account Managers, Fulfillment, Legal and finance to maximize sales opportunities with assigned channel partners.
Cumulus Media New Holdings Inc.NewAccount Executive Cumulus Media New Holdings Inc.Account ExecutiveNew Orleans, Louisiana$3,000–$4,000Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance.
Depot Connect InternationalEnterprise Sales Manager Depot Connect InternationalEnterprise Sales ManagerChalmette, LAThe ESM will work closely with the operations leadership team and regional sales teams to build an account plan for each customer focused on developing new sales opportunities and growth with existing customers. This position requires a high-energy, results-driven Enterprise Sales Manager (ESM) to lead revenue growth at key customers by acquiring and expanding customer relationships across all lines of business.
iHeartMedia IncMulti-Market Account Exeuctive iHeartMedia IncMulti-Market Account ExeuctiveNew Orleans, LAPodcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and. The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service.
GOODWILL INDUSTRIES OF SOUTHEASTERN LOUISIANAE-Commerce Manager (New Orleans, LA) GOODWILL INDUSTRIES OF SOUTHEASTERN LOUISIANAE-Commerce Manager (New Orleans, LA)New Orleans, LA$50,000–$60,000 / yearThis role is responsible for facilitating processes, improving production efficiencies, managing product assortment, optimizing product valuation techniques, and maximizing the flow of donated goods from Retail Stores to online selling platforms. The E-Commerce Manager focuses on improving sell-through rates by enhancing the quality and value of listings across all selling platforms while creating a positive and productive culture within the E-Commerce department.
Gray Media IncNEWS REPORTER/MMJ (Mon.-Fri.) - WVUE Gray Media IncNEWS REPORTER/MMJ (Mon.-Fri.) - WVUEnew orleans, LAThe portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
National Audubon SocietyNewSenior Communications Manager National Audubon SocietySenior Communications ManagerNew Orleans, LA$88,839–$95,000 / yearGenerate and execute ideas for improving engagement, increasing membership, converting members to email lists and advocates, etc., and working with engagement staff on using paid advertising and other tools, and potentially additional channels, for increased communication and outreach. The National Audubon Society is a leading nonprofit conservation organization with 120 years of science-based, community-driven impact, dedicated to protecting birds and the places they need, today and tomorrow.
The Moran GroupAccount Coordinator - Digital Advertising The Moran GroupAccount Coordinator - Digital AdvertisingNew Orleans, LA$38,000–$48,000The Account Coordinator will receive training from every area in the agency (Accounts Service, Sales, Digital Media, Performance Marketing, Web Content, Creative, Accounting). Assist with meeting preparation, including gathering materials/info from other team members and creating PowerPoint (Google Slides) presentations.
Volunteers of America Southeast LouisianaNewLeasing Agent Volunteers of America Southeast LouisianaLeasing AgentNew Orleans, LAExecutes and performs activities in support of the community's lease renewal program by preparing lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates and ensuring that lease renewal documents are signed and implemented on time. • Designs and executes marketing activities to create and drive traffic to the community, including implementing resident referral and employer outreach programs, using internet marketing tools (Craigslist, Facebook, e-mail, and other websites), and following other community-specific marketing plans, drives, and special programs.
Deloitte Touche Tohmatsu LtdNewUS E-ES Lead, Paid Media Business Planning, One Paid Media Deloitte Touche Tohmatsu LtdUS E-ES Lead, Paid Media Business Planning, One Paid MediaNew Orleans, LAPartnering with business marketing teams and Brand Strategy to translate go-to-market priorities into audience strategies, key performance indicator targets, channel roles, budget allocation, and flighting plans. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Genesis Health ClubsTennis Director - Growth Expert Genesis Health ClubsTennis Director - Growth ExpertMandeville, LAGenesis Health Clubs, recognized as one of the top six tennis companies in the United States, is seeking a high-level Tennis Director to lead our Genesis Health Clubs- Pelican Athletic Club location in Mandeville (New Orleans- LA) . This premier facility includes 4 Outdoor Clay courts, 10 outdoor hard courts, and 3 outdoor pickleball courts.
Cox CommunicationsNewMedia Consultant Cox CommunicationsMedia ConsultantNew Orleans, LA$29,300–$43,900 / yearCox Media, the advertising sales arm of Cox Communications, delivers strategic multichannel solutions that help businesses and agencies connect with the right audience - at the right time, on the right platforms. You'll develop and build an expansive book of business, combining strategic prospecting-including cold calling, door-to-door outreach, and lead generation-with consultative account management to deliver results.
Cox CommunicationsNewAdvertising Account Executive (Cox Media) Cox CommunicationsAdvertising Account Executive (Cox Media)Metairie, LA$29,300–$43,900 / yearCox Media, the advertising sales arm of Cox Communications, delivers strategic multichannel solutions that help businesses and agencies connect with the right audience - at the right time, on the right platforms. You'll develop and build an expansive book of business, combining strategic prospecting-including cold calling, door-to-door outreach, and lead generation-with consultative account management to deliver results.
Gray Media IncCHIEF INVESTIGATIVE REPORTER - WVUE Gray Media IncCHIEF INVESTIGATIVE REPORTER - WVUEnew orleans, LAThe portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Circle K Stores IncNewStore Manager in Training Circle K Stores IncStore Manager in TrainingSlidell, LAGulf Coast BU - Region 04 - Market 05 368 Voters Rd Slidell Louisiana 70461Shift AvailabilityFlexible Availability Job TypeFull timeMinimum QualificationsThe minimum qualifications for a Store Manager areHigh School diploma or GED preferred. THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONSDUTIES ANDOR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.NOTE This job description may change periodically as required by business necessity with or without advance notice to or consent by the employee.
Creole CuisineSocial Media Content Creator – Restaurants & Hospitality Creole CuisineSocial Media Content Creator – Restaurants & HospitalityNew Orleans, LA$55,000–$55,000Creole Cuisine Restaurant Concepts is seeking a creative, energetic, and trend-savvy Social Media Content Creator to help bring our brands to life across digital platforms. Creole Cuisine’s family of New Orleans restaurants, located throughout the French Quarter and beyond, offers guests the opportunity to enjoy one of the most historical, unique locales in the United States.
Theresa Hollander - State Farm AgentBusiness Insurance Position - State Farm Agent Team Member Theresa Hollander - State Farm AgentBusiness Insurance Position - State Farm Agent Team MemberMetairie, LASuccessful State Farm Agent is seeking a qualified professional to join their winning team for the role of Business Insurance Position - State Farm Agent Team Member. Sales experience (outside sales or inside sales representative, retail sales associate, or telemarketing) preferred.
NoGigiddyPartnership Outreach Coordinator NoGigiddyPartnership Outreach CoordinatorNew Orleans, LARemote$35,360–$52,000We connect our community with real earning opportunities — remote jobs, surveys, gig platforms, and financial tools — all in one place, free to access, no gatekeeping. As our Partnership Outreach Coordinator, you'll identify, contact, and cultivate relationships with brands, platforms, and creators who align with our mission.
Search InfluenceGraphic Designer (Part-Time) Search InfluenceGraphic Designer (Part-Time)New Orleans, LAPart timeWe're adding a Part-Time Graphic Designer to our Operations team — someone who can move fast, think strategically, and craft digital assets that make people click. What you’ll be doing: Design high-impact digital ads — HTML5, Google Display, LinkedIn, Facebook & Instagram.
ECS LtdBusiness Development Manager ECS LtdBusiness Development ManagerNew Orleans, LouisianaECS is currently ranked #60 in Engineering News-Record’s Top 500 Design Firms (April 2026), #148 in Engineering News-Record’s Top 200 Environmental Firms (October 2025) and #50 in Zweig Group’s Hot Firm List (May 2025). Ensure that messages are supportive of and consistent with company strategy, deliver content via LinkedIn, Twitter, Facebook, email, or direct mail through the corporate marketing group.
Yelp, IncNewCommunity Intern, New Orleans Yelp, IncCommunity Intern, New OrleansNew Orleans, LouisianaRemote$13–$16 / hourThrough events, local partnerships, and social media, our team builds relationships with small business owners and uses their behind-the-scenes experience to show other customers what makes small businesses so special. You will gain practical experience in digital and social media marketing through creating and organizing social media content that aligns with regional goals around growing channels and bolstering engagement .
Office DepotRetail Assistant Store Manager Office DepotRetail Assistant Store ManagerSlidell, LA$13.81–$21.06 / hourAbout The ODP Corporation: The ODP Corporation is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, online presence, and a network of Office Depot and OfficeMax retail stores. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified.
Community Choice Financial Family of BrandsGeneral Manager Community Choice Financial Family of BrandsGeneral ManagerHarvey, LouisianaOur Purpose: The Community Choice Financial® Family of Brands ("CCF" or the “Company”), is one of the largest consumer specialty finance organizations in the U.S. We provide our customers, Team Members, and communities the Power of Choice with over 10 brands represented in more than 1,500 brick-and-mortar stores serving 24 states and online product offerings in 20 states. Lead the charge for all team members to identify local marketing strategies, use business-to-business partnership opportunities, obtain referrals, host and participate in community and in-store events to steer growth and build revenue.
Office DepotRetail General Manager Office DepotRetail General ManagerNew Orleans, LA$50,500–$60,000 / yearAbout The ODP Corporation: The ODP Corporation is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, online presence, and a network of Office Depot and OfficeMax retail stores. This person will lead, motivate and inspire associates to create a customer/client first environment resulting in a memorable and positive customer experience; is actively engaged with the local community and hosts in-store events with small and medium businesses (SMB) to build strong client relationships, improve customer retention, and increase brand awareness and loyalty.
Tower Loan Of Mississippi, IncManager Trainee Tower Loan Of Mississippi, IncManager TraineeHarvey, LAWe take pride in offering personal loans, home equity loans, and retail financing, helping our customers consolidate debt, cover unexpected expenses, and invest in their futures. Our full-time Manager Development Program is designed to provide our Manager Trainees with the knowledge, skills, and experience needed to thrive in consumer finance and grow into leadership roles.
Good Day FarmNewAssistant General Manager Good Day FarmAssistant General ManagerKenner, LA$55,000–$57,000 / yearLead staff training and development, assist in hiring and team management, conduct employee reviews, build staff schedules, and assist the General Manager in meeting payroll expectations. The Assistant General Retail Manager at Good Day Farm plays a pivotal role in supporting the overall management and operations of the retail facility.
Dentsu Creative (MKTG)Brand Ambassador: New Orleans, LA Dentsu Creative (MKTG)Brand Ambassador: New Orleans, LANew Orleans, LABEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands.