Strong understanding of modern martech ecosystems, including marketing automation, CMS, CRM/customer data, analytics, identity/audience management, personalization, and integrations and cross-channel lifecycle strategy (email, SMS, in-app, on-site messaging), and learning management systems like Docebo. Continuously identify opportunities to reduce manual work, improve cycle time, increase reuse, and automate repeatable processes and improve our scalable channel and campaign operating model covering intake, prioritization, capacity planning, workflow, approvals, QA, deployment, and measurement.