Success in this role means building an engaged and loyal online community, creating compelling content that strengthens the Spring Step Shoes brand, increasing organic reach and engagement across all social platforms, expanding influencer and creator partnerships, and driving measurable growth in brand awareness, customer loyalty, and revenue through best-in-class social media marketing. Working closely with eCommerce, Creative, Merchandising, Customer Service, and external creators, you will develop compelling content that showcases our products, craftsmanship, people, and brand personality while building an engaged community that drives brand awareness, customer loyalty, and long-term business growth.