A successful Senior Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (such as Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri's certified software and solution providers, media and publications, and professional associations. Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers.