Develop omnichannel, growth and DTC campaigns for consumer focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels, and own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization. About the Role: As a Senior Director/Vice President Marketing - Rx and OTC, you will shape the overall marketing strategy for near-term launch products - spanning our prescription digital therapeutics (PDTs) and OTC product line - and build a best in class marketing organization to execute that vision.