The position partners closely with National Accounts, Sales, Brand Marketing, eCommerce, Communications, Finance, Legal, and external agency partners to develop retailer-specific digital strategy proposals, coordinate strategic marketing partnerships, and execute geo-targeted and shopper-focused campaigns aligned with customer objectives and commercial priorities. This role serves as the primary digital marketing lead for retailer-facing marketing initiatives, leveraging retail media networks, paid digital channels, retailer partnerships, eCommerce platforms, and performance analytics to drive brand visibility, consumer engagement, shopper conversion, and sales growth.