Reporting to the Executive Director, Consumer Paid, Owned & Earned with critical input and collaboration with the Laura Mercier Head of Brand & Brand Artistry lead, this role sets the brand's social direction, builds high-performing content across priority channels, and serves as the day-to-day partner for agencies and social tools with measurable positive results. The role balances creativity, storytelling, consumer insight, and data-driven decision making, and works closely with brand marketing, influencer and PR, paid media, and creative teams to bring the brand's stories to life.