Accountable for the recruitment, training, development, and retention of high performing associates, as measured by: * Selection of brand right associates who demonstrate desired patient care behaviors * Effective and consistent associate On Boarding * Utilization of effective daily practice and role-playing * Employee satisfaction through two-way communication * Proactive manpower planning for adequate bench strength * Ensuring positive patient satisfaction, as measured by patient retention and survey responses. * Execution of operational procedures: * Safety (security system, safety information posted, fire extinguishers, door locks) * Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks) KNOWLEDGE & SKILLS: * Proven track record of sales growth through sales skills and accountability for sales results.