Own and continuously evolve the practice's offers-determining how its interior, spatial, surface, textile, color, and material capabilities, methods, deliverables, staffing models, tools, and value proposition should respond to client needs, target markets, competitive shifts, emerging technologies, and lessons learned through delivery. Lead clients and internal teams through discovery, workshops, and project engagements, helping frame complex challenges, establish strategic direction, align stakeholders, and unlock impactful design outcomes.