Monitor online reputation and assist with review responses Track marketing performance, referral trends, and outreach activity Identify opportunities to enhance visibility, patient access, and brand presence Requirements: Qualifications Required Bachelor’s degree in Healthcare Administration, Business, Marketing, Communications, or related field 3–5 years of marketing or business development experience in healthcare operations 3-5 years marketing experience working with physicians or healthcare providers Strong analytical skills with ability to interpret data and translate insights into strategy Excellent communication, relationship-building, and organizational skills Demonstrated success managing complex projects with multiple stakeholders Ability to manage multiple priorities in a fast-paced environment Preferred Experience in Greater Hartford markets, orthopedics, multispecialty practices, ASCs, or independent healthcare groups Familiarity with EMR systems, referral management platforms, and healthcare analytics tools Knowledge of healthcare regulations, payer dynamics, and ASC operations Key Competencies Strong organizational and project coordination skills Professional communication and relationship management abilities Initiative and problem-solving with appropriate escalation Ability to work collaboratively with leadership, physicians, and cross-functional teams Strong follow-through and attention to detail Ability to manage multiple deadlines effectively Comfortable working in a lean, fast-moving environment with direct involvement in operations and marketing Work Environment Hybrid role with regular travel throughout Greater Hartford and surrounding areas Frequent on-site presence at physician offices, clinics, and events Occasional evening or weekend community and networking events Success Metrics Growth in referral relationships and regional market presence Increased physician engagement in marketing and outreach initiatives Successful execution of campaigns, events, and office launches Improved visibility, patient access, and patient volume across target markets PI6e67b1cf4954-25448-412563505c143e31-5e48-4549-b638-05792d185386 · Coordinate marketing campaigns, office launches, and promotional initiatives Ensure alignment between marketing activities and organizational goals · Support development of marketing materials, digital content, and brand messaging Practice Growth & Business Development Identify and evaluate new direct to employer relationships Support marketing strategy development, marketing data analysis, and implementation planning Monitor competitive landscape and emerging trends in orthopedic and musculoskeletal care · Work directly with new Physicians to introduce communitywide Represent the organization professionally in meetings with vendors, consultants, and external partners Support referral development and relationship-building efforts with physicians, employers, and community stakeholders Events & Community Engagement Plan and manage outreach events, educational programs, and community initiatives Represent the organization at networking events, employer engagements, and local activities Coordinate, schedule and set up Physician led educational workshops Promote OAH & OAH Physicians in the community and at events Strengthen partnerships with outside referral sources (PCP’s, therapists, athletic trainers) schools, employers, and community organizations Content, Communications & Reputation Management Coordinate and manage physician and organizational social media presence and content Maintain accurate provider information and support testimonials and storytelling as well as providing regular communications with potential referral sources.