Build the route to market: Select, onboard, and manage the partners that get EVERY onto operators'' menus: food brokers and sales agencies, broadline and specialty distributors, redistributors, group purchasing organizations (GPOs), institutional caterers, and ordering platforms. Build the channel strategy: Define EVERY''s food service go-to-market, including target segments (chains, independents, bakery,café, commissary, and campus dining), priority applications, route-to-market, pricing structure, and an annual channel plan with clear volume and revenue targets.