Through the Account Executive’s effort in reinforcing, the goal is to grown the customer activation and replenish activities of the Retailers who are: actively promoting Lycamobile, sufficiently inventoried, properly merchandised, knowledgeable of Lycamobile products and services, and selling Lycamobile as a primary brand in the store’s portfolio. The Account Executive is accountable for all activities contributing to the success of Retailers in his/her area of responsibility, including but not limited to: sales volume, dealer inventory levels, training, relationship building, merchandising, small business consulting, and brand advocacy in a retail environment.