Oversees all programs and initiatives that transpire through the marketing services department or external partner services (related to the designated business line) such as special events, advertising, direct response programs, sales support, digital activity, sponsorships, social media implementation, media relations, internal incentives, client proposals and problem solving. Achieve cost efficiencies by overseeing all marketing messaging and ensure messaging is consistent with the brand message to leverage the marketing dollars spent including partnering with internal and external partners to maximize resources and enhance the product messaging across all channels.