The role serves as a critical connector between Sales and cross-functional partners, including Marketing, Revenue Growth Management (RGM), Category Management, Trade Analytics, and Supply Chain, to develop and execute strategies across merchandising, assortment, pricing, shelving, innovation, forecasting, annual business planning, and retailer execution, with a clear focus on profitable growth and achievement of financial and non-financial objectives. Champions the voice of Sales and the customer across cross-functional teams, ensuring retailer insights and executional considerations inform business strategies while translating organizational priorities into clear direction for the field and driving alignment through internal and external business planning and reviews.