As Sales Manager, West Coast, you will: Lead, coach, and develop a team of approximately 4-5 employees, fostering a culture of accountability, collaboration, and customer focus; Drive achievement of team sales targets and new business development while overseeing profitability, forecasting, budgeting, and pricing strategies for the assigned market and customer base; Develop, execute, and monitor tactical sales and customer plans in collaboration with Product Management and Marketing; Build and maintain strong relationships with key growers, dealers, plant raisers, distributors, and strategic customers, managing key and complex accounts directly or through the sales team; Lead complex customer negotiations, presentations, contracts, and commercial proposals to support successful business outcomes; Monitor market trends, customer insights, and competitive activity to identify growth opportunities, address challenges in key markets, and provide relevant insights to support business decisions. As our Sales Manager, West Coast, you will play a key leadership role in growing our business, strengthening customer partnerships, and developing a high-performing sales organization across the western United States.