The role drives revenue growth, maintains strong margins where possible through unique/owned designs, mitigates risks from market saturation and direct-from-China competition, and ensures products remain simple, compliant, and low-maintenance to minimize technical support calls. Manage supplier relationships with key Chinese partners (e.g., Easthigh, Charder, CZNewton, Suofei, etc.), including price negotiations, quality improvements, lead time management, new product development, and proactive identification of next-generation suppliers to maintain cost competitiveness and quality.