Working in partnership with the Marketing leads, who set strategy and direction, the Senior Specialist turns that direction into finished, in-market campaigns-translating objectives into integrated campaign and go-to-market plans, developing content and creative, coordinating cross-functional execution, and using performance data to recommend improvements. Write, produce, and edit member-facing content and campaign creative - including email campaigns and nurture sequences, social posts, landing page copy, sales aids, and sell sheets - and design social graphics and presentation-ready materials in Canva, ensuring accuracy, audience relevance, brand consistency, and channel effectiveness.