Key Responsibilities** **Lead and Develop a Global Team** + Manage and develop a team of 3 global marketing professionals + Set clear priorities aligned to commercial goals and growth initiatives + Coach the team on digital execution, ownership mindset, and accountability **Marketing Strategy & Commercial Alignment** + Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts + Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization + Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency + Capture VOC, competitive intelligence, and market trends - translate into actionable positioning and GTM strategies + Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making **Campaigns, Content & Brand Execution** + Lead campaigns, content, and communications across web, email, collateral, and events + Manage trade shows, ABM programs, and sales enablement + Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy **Marketing Operations & Performance** + Own marketing systems and reporting (HubSpot, Salesforce, analytics) + Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution + Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows **Demand Gen & Digital Marketing** + Own the demand generation engine - campaigns, webinars, trade shows, digital advertising, lead capture + Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization + Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation **What a successful candidate brings to the table:** + Strong commercial mindset-links marketing directly to revenue impact + Highly data-driven and analytical, with a focus on measurable outcomes + AI-forward mindset to improve marketing productivity, analytics, and engagement + Comfortable with technical products and industrial B2B environments + Proven ability to drive demand generation and digital transformation + Excellent cross-functional collaborator who brings alignment and clarity + Bias for action with ability to operate in a lean, fast-paced environment **Required Experience** + Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments + Proven success in hands-on demand generation and digital marketing + Experience in leading and developing small, high-impact teams + Strong commercial mindset with the ability to link marketing to revenue outcomes + Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities + Ability to translate complex offerings into clear, compelling customer value + Comfortable working in a fast-paced, evolving environment with a focus on impact **Required Travel** + Travel as needed for customer events, team meetings, trade shows, etc. Anderson-Negele is seeking a Global Marketing Manager to lead the company's marketing strategy and execution, driving commercial growth, brand positioning, and demand generation across key industries and global regions.