The successful candidate will directly report to the Director, Agency Sales Engagement Strategy and will be responsible for strategic planning, creation, implementation and management of content, programs and experiences that encourage earlier and broader product adoption, brand trust and preference for GEICO. Plan, build, deploy, measure and iterate on micro-incentive campaigns to drive deeper agent attention, engagement, production, trust and preference across all three sales deployments using programs, broad reach campaigns, tools, incentives, and virtual experiences.