Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. Evaluate investments across Sales, Marketing, Partnerships, channels, and customer segments using business cases, scenario analysis, and return-on-investment frameworks.