You will write briefs grounded in audience insight and competitive research, run a continuous creative testing program across paid social and digital channels, and read performance data to decide which angles, hooks, and formats to iterate on, scale, or retire. Manager of Digital Brand Content on the Digital Brand Marketing Team and will work closely with brand marketing, brand creative, brand & ecommerce paid media teams, and external creators and agencies to develop, test, and scale ad creative that drives customer engagement, acquisition and revenue.