Develop offering, bundle, and pricing architecture: Partner with service-line and BU leaders to build a practical hierarchy of services, offerings, bundles, cross-sell packages, one-off work, and stock keeping units (SKUs), with clear pricing parameters that reflect value delivered, market dynamics, competitive benchmarks, cost-to-serve, delivery economics, and the cost and value of artificial intelligence (AI) tools where relevant. Enable value-based pricing for new work: Develop practical tools, pricing ranges, decision aids, and training that help partners and client teams price to win new engagements based on value delivered, scope, risk, urgency, complexity, market alternatives, competitive dynamics, delivery model, and client lifetime value.