The MSM is responsible for managing the team’s results for revenue, profitability, new gains, customer retention, and distributor management and operates with a high sense of urgency, playing a key role in new business acquisitions, territory budgeting, and accurate forecasting. Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific.