Leadership and Team Management: Lead the ongoing development of the sales organization by defining and optimizing sales processes, playbooks, enablement tools, and performance expectations across sales managers, regional sales representatives, manufacturers representatives, dealers, and distributors. Market Analysis & Budgeting: Develop short- and long-term strategies for the North American market, including systematic collection, maintenance, analysis, and communication of competitive activity, market conditions, economic trends, target accounts, customer profiles, and market share dynamics.